User experience design HCEV

(modified)

Producing design concepts and prototypes for user interactions with and experiences of a product, system or service.

Guidance notes

(new)

This skill is inclusive of a full range of user tasks not just digital tasks. The skill can be applied in a number of contexts - such as - but not limited to customer experience, products, services, applications, devices, learning experience, employee experience.

Activities include – but not limited to.... 

  • understanding and addressing design goals, usability and accessibility requirements. 
  • using an iterative design process to enhance user satisfaction by improving usability and accessibility  
  • designing digital and offline tasks, interactions and interfaces 
  • refining designs in response to user experience evaluation  
  • communicating the design to those responsible for design, development and implementation of products, systems and services.  
  • ideation, sketching, creating storyboards and wireframe prototypes 
  • developing alternative design and evaluating advantages, disadvantages, constraints and trade-offs 

User experience design: Level 6

(modified)

Obtains organisational commitment to strategies to deliver required user experience, usability, accessibility and security. Defines organisational policies, standards and techniques for user experience design. Plans and leads user experience design activities for strategic, large and complex programmes.

User experience design: Level 5

(modified)

Plans and drives user experience design activities providing expert advice and guidance to support adoption of agreed approaches. Determines the approaches to be used to design user experiences. Uses iterative approaches to rapidly incorporate user feedback into designs. Integrates required visual design and branding into the user experience design activities.

User experience design: Level 4

(modified)

Selects appropriate tools, methods and design patterns to design user interactions with and experiences of a product, system or service. Translates concepts into outputs and prototypes and captures user feedback to improve designs. Evaluates alternative design options and recommends designs taking into account performance, usability and accessibility requirements. Interprets and follows visual design and branding guidelines to create consistent and impactful user experience.

User experience design: Level 3

(modified)

Applies standard techniques and tools for designing user interactions with and experiences of selected system, product or service components. Reviews design goals and agreed usability and accessibility requirements. Creates workable prototypes. Assists, as part of a team, on overall user experience design. Assists in the evaluation of design options and trade-offs. Consistently applies visual design and branding guidelines.