The global skills and competency framework for the digital world

Content publishing ICPM

(unchanged)

Managing and continually improving the processes that collect, assemble and publish content.

SFIA 9 is in development

  • SFIA 9 beta due in early July 2024
  • SFIA 9 planned for publication October 2024

Guidance notes

(new)

Information content may be in structured, unstructured or semi-structured forms.

Activities may include, but are not limited to:

  • understanding the requirements of the organisation and the desired audience
  • evaluating different publishing methods and options, and their costs, features and benefit, including open source and proprietary options
  • developing and implementing a framework for content publishing, including preferred media, overall information structure, and rules for formatting content
  • converting content into a format suitable for publication
  • delivering content to the user at the point of need
  • managing copyright, data protection and other legal issues associated with publishing and re-using published information and data
  • ensuring published material is in a form accessible to all potential users, including those with disabilities
  • releasing or retiring content.

Understanding the responsibility levels of this skill

Where lower levels are not defined...

  • Specific tasks and responsibilities are not defined because the skill requires a higher level of autonomy, influence, and complexity in decision-making than is typically expected at these levels. You can use the essence statements to understand the generic responsibilities associated with these levels.

Where higher levels are not defined...

  • Responsibilities and accountabilities are not defined because these higher levels involve strategic leadership and broader organisational influence that goes beyond the scope of this specific skill. See the essence statements.

Developing skills and demonstrating responsibilities related to this skill

The defined levels show the incremental progression in skills and reponsibilities.

Where lower levels are not defined...

You can develop your knowledge and support others who do have responsibility in this area by:

  • Learning key concepts and principles related to this skill and its impact on your role
  • Performing related skills (see the related SFIA skills)
  • Supporting others with tasks (generic examples are provided by the essence statements for each level)

Where higher levels are not defined...

  • You can progress by developing related skills which are better suited to higher levels of organisational leadership.

Levels

Defined at these levels: 1 2 3 4 5 6

Show/hide extra descriptions and levels.

Content publishing: Level 1

Level 1 - Follow: Essence of the level: Performs routine tasks under close supervision, follows instructions, and requires guidance to complete their work. Learns and applies basic skills and knowledge.

(new)

Contributes, under instruction, to publication support activities.

Supports the collation of data.

Uses established publishing processes according to appropriate guidelines.

Content publishing: Level 2

Level 2 - Assist: Essence of the level: Provides assistance to others, works under routine supervision, and uses their discretion to address routine problems. Actively learns through training and on-the-job experiences.

(new)

Understands technical publication concepts, tools and methods and how to use them.

Uses agreed procedures to publish content.

Obtains and analyses usage data and presents it effectively.

Applies principles of usability and accessibility to published information.

Content publishing: Level 3

Level 3 - Apply: Essence of the level: Performs varied tasks, sometimes complex and non-routine, using standard methods and procedures. Works under general direction, exercises discretion, and manages own work within deadlines. Proactively enhances skills and impact in the workplace.

(new)

Coordinates content management processes to meet the needs of users.

Uses content publishing systems to manage published content across different channels.

Takes into account any legal issues related to publishing.

Content publishing: Level 4

Level 4 - Enable: Essence of the level: Performs diverse complex activities, supports and supervises others, works autonomously under general direction, and contributes expertise to deliver team objectives.

(new)

Applies organisational guidelines and uses appropriate tools and techniques to provide publishing interfaces to new or existing platforms and applications.

Maintains and updates content management processes to meet the needs of users.

Selects appropriate channels through which content should be published. Provides advice to users and content authors to leverage the features of the relevant channels and tools used.

Identifies the legal implications associated with publishing.

Content publishing: Level 5

Level 5 - Ensure, advise: Essence of the level: Provides authoritative guidance in their field and works under broad direction. Accountable for achieving workgroup objectives and managing work from analysis to execution and evaluation.

(new)

Plans and manages content publishing activities and assignments.

Develops standards and procedures to support content publishing across one or more platforms/channels. Advises on the approach and techniques to be used for content publishing.

Assures design of the overall content structure and style.

Ensures that publication processes comply with agreed policies and strategies and legal requirements.

Content publishing: Level 6

Level 6 - Initiate, influence: Essence of the level: Has significant organisational influence, makes high-level decisions, shapes policies, demonstrates leadership, fosters organizational collaboration, and accepts accountability in key areas.

(new)

Obtains organisational commitment and resources to ensure the appropriate quality of material published by or on behalf of the organisation.

Defines organisational policies, standards and techniques for content publishing.

Plans and leads content publishing activities for strategic, large and complex programmes.

Ensures that policies are implemented, and any legal issues related to publishing are adequately managed.

Level 7

Level 7 - Set strategy, inspire, mobilise: Essence of the level: Operates at the highest organisational level, determines overall organisational vision and strategy, and assumes accountability for overall success.