The global skills and competency framework for the digital world

Content publishing ICPM

Managing processes to collect, assemble and publish content across various channels to meet organisational and audience needs.

Revision notes

Updates for SFIA 9

  • Theme(s) influencing the updates for this skill: Support for specialised domains in the field of marketing, Making SFIA easier to consume (enhance readability/guidance/descriptions), Making SFIA easier to consume (updates to skill name/skill description).
  • Content and/or readability changes have been made to levels 2, 3, 4, 5, and 6.
  • You can move to SFIA 9 when you are ready - SFIA 8 skill descriptions will still be available to use.
  • Previous SFIA assessments or skills mapping are not impacted by this change.

Guidance notes

Information content may be in structured, unstructured or semi-structured forms.

Activities may include, but are not limited to:

  • understanding the requirements of the organisation and the target audience
  • evaluating different publishing methods and options, and their costs, features and benefits, including open source and proprietary options
  • developing and implementing a framework for content publishing, including preferred media, overall information structure and rules for formatting content
  • identifying, briefing and collaborating with content creators
  • converting content into a format suitable for publication
  • delivering content to the user at the point of need
  • managing copyright, data protection and other legal issues associated with publishing and re-using published information and data
  • ensuring published material is in a form accessible to all potential users, including those with disabilities
  • coordinating content across different platforms and ensuring consistent content presence across multiple platforms
  • publishing new content or archiving outdated material.

Understanding the responsibility levels of this skill

Where lower levels are not defined...
  • Specific tasks and responsibilities are not defined because the skill requires a higher level of autonomy, influence, and complexity in decision-making than is typically expected at these levels. You can use the essence statements to understand the generic responsibilities associated with these levels.
Where higher levels are not defined...
  • Responsibilities and accountabilities are not defined because these higher levels involve strategic leadership and broader organisational influence that goes beyond the scope of this specific skill. See the essence statements.

Developing skills and demonstrating responsibilities related to this skill

The defined levels show the incremental progression in skills and responsibilities.

Where lower levels are not defined...

You can develop your knowledge and support others who do have responsibility in this area by:

  • Learning key concepts and principles related to this skill and its impact on your role
  • Performing related skills (see the related SFIA skills)
  • Supporting others who are performing higher level tasks and activities
Where higher levels are not defined...
  • You can progress by developing related skills which are better suited to higher levels of organisational leadership.

Show/hide extra descriptions and levels.

Levels of responsibility for this skill

1 2 3 4 5 6

Content publishing: Level 1

Level 1 - Follow: Essence of the level: Performs routine tasks under close supervision, follows instructions, and requires guidance to complete their work. Learns and applies basic skills and knowledge.

Contributes, under instruction, to publication support activities.

Supports the collation of data.

Uses established publishing processes and procedures following appropriate guidelines.

Content publishing: Level 2

Level 2 - Assist: Essence of the level: Provides assistance to others, works under routine supervision, and uses their discretion to address routine problems. Actively learns through training and on-the-job experiences.

Uses technical publication concepts, tools, and methods to publish content following agreed procedures and guidelines.

Prepares and formats content to meet the needs of the target audience and platform.

Obtains and analyses usage data and presents it effectively.

Applies principles of usability and accessibility to published information.

Content publishing: Level 3

Level 3 - Apply: Essence of the level: Performs varied tasks, sometimes complex and non-routine, using standard methods and procedures. Works under general direction, exercises discretion, and manages own work within deadlines. Proactively enhances skills and impact in the workplace.

Coordinates content management processes and procedures to meet the needs of users.

Uses content publishing systems to manage published content across different channels.

Assists in identifying and working with content creators.

Considers all legal issues related to publishing.

Content publishing: Level 4

Level 4 - Enable: Essence of the level: Performs diverse complex activities, supports and guides others, delegates tasks when appropriate, works autonomously under general direction, and contributes expertise to deliver team objectives.

Applies organisational guidelines and uses appropriate tools and techniques to provide publishing interfaces to new or existing platforms and applications.

Maintains and updates content management processes and practices to meet the needs of users. Selects appropriate channels through which content should be published.

Collaborates with and provides guidance to content creators. Provides advice to users and content authors to leverage the features of the relevant channels and tools used.

Identifies the legal implications associated with publishing.

Content publishing: Level 5

Level 5 - Ensure, advise: Essence of the level: Provides authoritative guidance in their field and works under broad direction. Accountable for delivering significant work outcomes, from analysis through execution to evaluation.

Plans and manages content publishing activities and assignments.

Develops standards, processes and practices for consistent content publishing across one or more platforms/channels. Advises on the approach and techniques to be used for content publishing.

Advises on approaches for content publishing and creator collaborations. Assures design of the overall content structure and style.

Ensures publication processes comply with agreed policies and strategies and legal requirements.

Content publishing: Level 6

Level 6 - Initiate, influence: Essence of the level: Has significant organisational influence, makes high-level decisions, shapes policies, demonstrates leadership, promotes organisational collaboration, and accepts accountability in key areas.

Obtains organisational commitment and resources to ensure the appropriate quality of material published by or on behalf of the organisation.

Defines organisational policies, standards, processes and practices for content publishing, including creator partnerships.

Plans and leads content publishing activities for strategic, large and complex programmes.

Ensures policies are implemented and any legal issues related to publishing are adequately managed.

Keywords
Small change