The global skills and competency framework for the digital world


Generating new ideas and innovative approaches at various complexities and strategic levels.

This is a prototype for SFIA 9. It is subject to change before publication.

Guidance notes

Creativity in the SFIA framework is an attribute that progresses from basic participation in idea generation at lower levels to leading strategic innovation and developing a creative culture at senior levels. This progression highlights the increasing importance and impact of creative thinking in professional growth and organizational success.

Effective creativity in the workplace often requires a supportive environment that encourages risk-taking and values innovative thinking. As professionals progress, their role in creativity evolves from participating in creative processes to leading and inspiring innovation at a strategic level.

Level 1 - Follow

  • Participates in the generation of new ideas and offers basic new suggestions when prompted. 

Level 2 - Assist

  • May apply creative thinking and suggest new ways to approach a task.

Level 3 - Apply

  • Applies and contributes to creative thinking techniques, looking for ways to improve their own work and team activities.

Level 4 - Enable

  • Applies, facilitates and develops creative thinking concepts and finds alternative ways to approach team outcomes.

Level 5 - Ensure, advise

  • Creatively applies innovative thinking and design practices in identifying solutions that will deliver value for the benefit of the customer/stakeholder.

Level 6 - Initiate, influence

  • Creatively applies a wide range of new ideas and effective management techniques to achieve results that align with organisational strategy.

Level 7 - Set strategy, inspire, mobilise

  • Champions creativity and innovation in driving strategy development to enable business opportunities.