Creativity CRTY Beta
Generating and applying innovative ideas to enhance processes, solve problems and drive organisational success.
SFIA 9 is in development
- SFIA 9 planned for publication October 2024
- This is subject to change before publication.
Guidance notes
Creativity in SFIA represents a progression from basic idea generation to driving strategic innovation. It involves:
- generating novel ideas and solutions
- applying innovative thinking to improve processes
- solving complex problems creatively
- encouraging and facilitating creative thinking in others
- developing a culture of innovation
- aligning creative initiatives with organisational strategy.
Effective creativity encompasses imaginative thinking, problem-solving skills and challenging conventional approaches. It thrives in environments that encourage calculated risk-taking and value innovative ideas.
As professionals advance, their role shifts from contributing to creative processes to inspiring and leading innovation at a strategic level. This evolution underscores the growing importance of creative thinking in driving organisational success and navigating complex challenges across various disciplines.
Level 1 - Follow
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Participates in the generation of new ideas when prompted.
Level 2 - Assist
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Applies creative thinking to suggest new ways to approach a task and solve problems.
Level 3 - Apply
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Applies and contributes to creative thinking techniques to contribute new ideas for their own work and for team activities.
Level 4 - Enable
- Applies, facilitates and develops creative thinking concepts and finds alternative ways to approach team outcomes.
Level 5 - Ensure, advise
- Creatively applies innovative thinking and design practices in identifying solutions that will deliver value for the benefit of the customer/stakeholder.
Level 6 - Initiate, influence
- Creatively applies a wide range of new ideas and effective management techniques to achieve results that align with organisational strategy.
Level 7 - Set strategy, inspire, mobilise
- Champions creativity and innovation in driving strategy development to enable business opportunities.