The global skills and competency framework for the digital world

SFIA View: Customer experience management

Customer experience management

None

Customer experience CEXP

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.

Customer engagement and loyalty CELO

Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.

Customer service support CSMG

Managing and operating customer service or service desk functions.

Service level management SLMO

Agreeing targets for service levels and assessing, monitoring and managing the delivery of services against the targets.

Service catalogue management SCMG

Providing a source of consistent information about available services and products to customers and users.

Financial analysis FIAN

Conducting in-depth analysis of financial data to derive insights and support decision-making.

Market research MRCH

Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.