User centred design

Identifying users' behaviours, needs and motivations using observational research methods.

Driving accessibility and inclusion in services and products.

Understanding the context of use for systems, products and services and specifying user experience requirements and design goals.

Producing design concepts and prototypes for user interactions and experiences of a product, system or service.

Validating systems, products or services against user experience goals, metrics and targets.

Planning, designing and creating content that meets user-centred and organisational needs, encompassing textual information, graphical content and multimedia elements.

Creating and applying visual concepts to communicate ideas, enhance aesthetics and improve user experience across digital and print media.

Validating systems, products, business processes or services to determine whether the acceptance criteria have been satisfied.