The global skills and competency framework for the digital world

SFIA View: Digital strategy, innovation and investments

Digital strategy, innovation and investments

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Strategic planning ITSP

(modified)

Creating and maintaining organisational-level strategies to align overall business plans, actions, and resources with high-level business objectives.

Innovation INOV

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Identifying, prioritising, incubating and exploiting opportunities provided by information, communication and digital technologies.

Emerging technology monitoring EMRG

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Identifying and assessing new and emerging technologies, products, services, methods and techniques.

User research URCH

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Identifying users' behaviours, needs and motivations using observational research methods.

User experience design HCEV

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Producing design concepts and prototypes for user interactions with and experiences of a product, system or service.

Business process improvement BPRE

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Creating new and potentially disruptive approaches to performing business activities.

Business situation analysis BUSA

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Investigating business situations to define recommendations for improvement action.

Demand management DEMM

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Analysing and proactively managing business demand for new services or modifications to existing service features or volumes.

Portfolio management POMG

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Developing and applying a management framework to define and deliver a portfolio of programmes, projects and/or ongoing services.

Feasibility assessment FEAS

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Defining, evaluating and describing business change options for financial, technical and business feasibility, and strategic alignment.

Investment appraisal INVA

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Assessing the attractiveness of possible investments or projects.

Enterprise and business architecture STPL

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Aligning an organisation's technology strategy with its business mission, strategy, and processes and documenting this using architectural models.

Product management PROD

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Managing and developing products or services through their full life cycle from inception, growth, maturity, decline to retirement.

Marketing strategy and planning MKTG

(modified)

Developing, implementing and managing strategic marketing plans to achieve organisational objectives.