Digital strategy, innovation and investments

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Creating and maintaining a strategy to align organisational actions, plans and resources with business objectives.

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Identifying, prioritising, incubating and exploiting opportunities provided by information, communication and digital technologies.

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Identifying and assessing new and emerging technologies, products, services, methods and techniques.

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Identifying users' behaviours, needs and motivations using observational research methods.

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Producing design concepts and prototypes for user interactions with and experiences of a product, system or service.

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Creating new and potentially disruptive approaches to performing business activities.

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Investigating business situations to define recommendations for improvement action.

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Analysing and proactively managing business demand for new services or modifications to existing service features or volumes.

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Developing and applying a management framework to define and deliver a portfolio of programmes, projects and/or ongoing services.

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Defining, evaluating and describing business change options for financial, technical and business feasibility, and strategic alignment.

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Assessing the attractiveness of possible investments or projects.

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Aligning an organisation's technology strategy with its business mission, strategy, and processes and documenting this using architectural models.

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Managing and developing products or services through their full life cycle from inception, growth, maturity, decline to retirement.

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Researching, analysing and stimulating potential or existing markets for products and services.