SFIA View: Customer experience management
Customer experience management
Customer experience CEXP
Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.
Customer engagement and loyalty CELO
Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.
Customer service support CSMG
Managing and operating customer service or service desk functions.
Service level management SLMO
Agreeing targets for service levels and assessing, monitoring and managing the delivery of services against the targets.
Service catalogue management SCMG
Providing a source of consistent information about available services and products to customers and users.
Financial analysis FIAN
Conducting in-depth analysis of financial data to derive insights and support decision-making.
Market research MRCH
Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.