Digital strategy, innovation and investments

Creating and maintaining a strategy to align organisational actions, plans and resources with business objectives.

Identifying, prioritising, incubating and exploiting opportunities provided by information, communication and digital technologies.

Identifying and assessing new and emerging technologies, products, services, methods and techniques.

Identifying users' behaviours, needs and motivations using observational research methods.

Producing design concepts and prototypes for user interactions with and experiences of a product, system or service.

Creating new and potentially disruptive approaches to performing business activities.

Investigating business situations to define recommendations for improvement action.

Analysing and proactively managing business demand for new services or modifications to existing service features or volumes.

Developing and applying a management framework to define and deliver a portfolio of programmes, projects and/or ongoing services.

Defining, evaluating and describing business change options for financial, technical and business feasibility, and strategic alignment.

Assessing the attractiveness of possible investments or projects.

Aligning an organisation's technology strategy with its business mission, strategy, and processes and documenting this using architectural models.

Managing and developing products or services through their full life cycle from inception, growth, maturity, decline to retirement.

Researching, analysing and stimulating potential or existing markets for products and services.