SFIA View: Sales and marketing
Sales and marketing
None
Marketing MKTG
Researching, analysing and stimulating potential or existing markets for products and services.
Selling SALE
Finding prospective customers and working with them to identify needs, influence purchase decisions and enhance future business opportunities.
Sales support SSUP
Providing advice and support to the sales force, customers and sales partners.
Product management PROD
Managing and developing products or services through their full life cycle from inception, growth, maturity, decline to retirement.