The global skills and competency framework for the digital world

Skills

These are all the skills.

Data analytics

Enabling data-driven decision making by extracting, analysing and communicating insights from structured and unstructured data.

Deployment

Transitioning software from development to live usage, managing risks and ensuring it works as intended.

Non-functional testing

Investigating products, systems and services to assess behaviour and whether this meets specified or unspecified non-functional requirements and characteristics

Market research

Gathering, analysing, and interpreting data about markets, customers, and competitors to inform business decisions and strategies.

Brand management

Developing and managing a brand strategy to establish, enhance, and sustain brand identity, positioning, and value aligned with organisational goals.

Customer Experience

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.