The global skills and competency framework for the digital world

SFIA View: Sales and marketing

Sales and marketing


Marketing management MKTG


Developing, implementing, and managing marketing strategies and plans to achieve organisational objectives and optimise marketing effectiveness.

Selling SALE


Finding prospective customers and working with them to identify needs, influence purchase decisions and enhance future business opportunities.

Sales support SSUP


Providing advice and support to the sales force, customers and sales partners.

Product management PROD


Managing and developing products or services through their full life cycle from inception, growth, maturity, decline to retirement.