Marketing

(modified)

Developing, implementing and managing marketing strategies and plans to achieve organisational objectives and drive business growth.

(new)

Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.

(new)

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

(new)

Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.

(new)

Executing, monitoring and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.

(new)

Planning and executing activities to promote products, services and brands through digital channels and technologies.