SFIA View: Sales and marketing
Sales and marketing
(new)
Marketing MKTG
(unchanged)
Researching, analysing and stimulating potential or existing markets for products and services.
Selling SALE
(unchanged)
Finding prospective customers and working with them to identify needs, influence purchase decisions and enhance future business opportunities.
Sales support SSUP
(unchanged)
Providing advice and support to the sales force, customers and sales partners.