The global skills and competency framework for the digital world

SFIA View: Marketing

Marketing

(modified)

Marketing management MKTG

(new)

Developing, implementing, and managing marketing strategies and plans to achieve organisational objectives and optimise marketing effectiveness.

Market research MRCH

(new)

Gathering, analysing, and interpreting data about markets, customers, and competitors to inform business decisions and strategies.

Brand management BRMG

(new)

Developing and managing a brand strategy to establish, enhance, and sustain brand identity, positioning, and value aligned with organisational goals.

Customer Experience CEXP

(new)

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.

Customer engagement and loyalty CELO

(new)

Developing and executing strategies to attract, engage, and retain customers through targeted communications, experiences, and loyalty initiatives.

Marketing campaign management MKCM

(new)

Executing, monitoring, and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.