The global skills and competency framework for the digital world

SFIA View: Marketing

Marketing

None

Marketing management MKTG

Developing, implementing and managing marketing strategies and plans to achieve organisational objectives and drive business growth.

Market research MRCH

Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.

Brand management BRMG

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

Customer engagement and loyalty CELO

Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.

Marketing campaign management MKCM

Executing, monitoring and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.

Digital marketing DIGM

Planning and executing activities to promote products, services and brands through digital channels and technologies.