Marketing

(modified)

Developing, implementing, and managing marketing strategies and plans to achieve organisational objectives and optimise marketing effectiveness.

(new)

Gathering, analysing, and interpreting data about markets, customers, and competitors to inform business decisions and strategies.

(new)

Developing and managing a brand strategy to establish, enhance, and sustain brand identity, positioning, and value aligned with organisational goals.

(new)

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.

(new)

Developing and executing strategies to attract, engage, and retain customers through targeted communications, experiences, and loyalty initiatives.

(new)

Executing, monitoring, and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.