The global skills and competency framework for the digital world

#1278 PROD - review use of phrase "product collateral" change request accepted

It has been highlighted that this phrase may not have universal understanding or interpretation. We should maybe include a more descriptive phrase. It has also caused some issue with translation in to Spanish.

The phrase marketing collateral refers to "The collection of  media used to support the marketing/sales/use  of a product or service."

Proposed change applies to Product management

Current status of this request: accepted

What we decided

Helps to clarify the meaning and application of this skill.

What we changed

PROD-4 updated.