The global skills and competency framework for the digital world

SFIA View: Sales and marketing

Sales and marketing

(new)

Bid/proposal management BIDM

(new)

Managing the process of preparing and submitting bids and proposals for contracts, grants, projects or services.

Marketing MKTG

(unchanged)

Researching, analysing and stimulating potential or existing markets for products and services.

Selling SALE

(unchanged)

Finding prospective customers and working with them to identify needs, influence purchase decisions and enhance future business opportunities.

Sales support SSUP

(unchanged)

Providing advice and support to the sales force, customers and sales partners.