User experience design HCEV

(unchanged)

Producing design concepts and prototypes for user interactions with and experiences of a product, system or service.

SFIA 9 is in development

SFIA 9 beta due in early July 2024
SFIA 9 planned for publication October 2024

This is a prototype for SFIA 9. It is subject to change before publication.

Moving to SFIA 9

New level 2 added to support entry-level roles
SFIA 8 skill descriptions will remain available for you to use
Previous SFIA assessments are not impacted by this change

Guidance notes

(modified)

This skill is inclusive of a full range of user tasks not just digital tasks. The skill can be applied in various contexts, such as, but not limited to customer experience, products, services, applications, devices, learning experience and employee experience.

Activities may include, but are not limited to:

understanding and addressing design goals, usability and accessibility requirements
using an iterative design process to enhance user satisfaction by improving usability and accessibility
designing digital and offline tasks, interactions and interfaces
refining designs in response to user experience evaluation
communicating the design to those responsible for design, development and implementation of products, systems and services
sketching, ideation, creating storyboards, static wireframes or dynamic prototypes
developing alternative design and evaluating advantages, disadvantages, constraints and trade-offs.

Understanding the responsibility levels of this skill

Where lower levels are not defined...

Specific tasks and responsibilities are not defined because the skill requires a higher level of autonomy, influence, and complexity in decision-making than is typically expected at these levels. You can use the essence statements to understand the generic responsibilities associated with these levels.

Where higher levels are not defined...

Responsibilities and accountabilities are not defined because these higher levels involve strategic leadership and broader organisational influence that goes beyond the scope of this specific skill. See the essence statements.

Developing skills and demonstrating responsibilities related to this skill

The defined levels show the incremental progression in skills and reponsibilities.

Where lower levels are not defined...

You can develop your knowledge and support others who do have responsibility in this area by:

Learning key concepts and principles related to this skill and its impact on your role
Performing related skills (see the related SFIA skills)
Supporting others with tasks (generic examples are provided by the essence statements for each level)

Where higher levels are not defined...

You can progress by developing related skills which are better suited to higher levels of organisational leadership.

Levels

Defined at these levels:

Click to learn why SFIA skills are not defined at all 7 levels.

Show/hide extra descriptions and levels.

Level 1

Level 1 - Follow: Essence of the level: Performs routine tasks under close supervision, follows instructions, and requires guidance to complete their work. Learns and applies basic skills and knowledge.

User experience design: Level 2

Level 2 - Assist: Essence of the level: Provides assistance to others, works under routine supervision, and uses their discretion to address routine problems. Actively learns through training and on-the-job experiences.

(new)

Assists in the design and creation of user experience elements, such as wireframes and prototypes, under routine supervision.

Follows established procedures and guidelines.

Helps create and maintain documentation.

User experience design: Level 3

Level 3 - Apply: Essence of the level: Performs varied tasks, sometimes complex and non-routine, using standard methods and procedures. Works under general direction, exercises discretion, and manages own work within deadlines. Proactively enhances skills and impact in the workplace.

(unchanged)

Applies standard techniques and tools for designing user interactions with and experiences of selected system, product or service components.

Reviews design goals and agreed security, usability and accessibility requirements. Creates storyboards, static wireframes and dynamic or workable prototypes.

Assists, as part of a team, with overall user experience design.

Assists in the evaluation of design options and trade-offs. Consistently applies visual design and branding guidelines.

User experience design: Level 4

Level 4 - Enable: Essence of the level: Performs diverse complex activities, supports and supervises others, works autonomously under general direction, and contributes expertise to deliver team objectives.

(unchanged)

Selects appropriate tools, methods and design patterns to design user interactions with and experiences of a product, system or service.

Translates concepts into outputs and prototypes and captures user feedback or evaluation to improve designs.

Evaluates alternative design options and recommends designs taking into account performance, security, usability and accessibility requirements.

Interprets and follows visual design and branding guidelines to create a consistent and impactful user experience.

User experience design: Level 5

Level 5 - Ensure, advise: Essence of the level: Provides authoritative guidance in their field and works under broad direction. Accountable for achieving workgroup objectives and managing work from analysis to execution and evaluation.

(unchanged)

Plans and drives user experience design activities, providing expert advice and guidance to support the adoption of agreed approaches.

Determines the approaches to be used to design user experiences.

Uses iterative approaches to incorporate user feedback or evaluation rapidly into designs.

Integrates required visual design and branding into the user experience design activities.

User experience design: Level 6

Level 6 - Initiate, influence: Essence of the level: Has significant organisational influence, makes high-level decisions, shapes policies, demonstrates leadership, fosters organizational collaboration, and accepts accountability in key areas.

(unchanged)

Obtains organisational commitment to strategies to deliver required user experience, usability, accessibility and security.

Defines organisational policies, standards and techniques for user experience design.

Plans and leads user experience design activities for strategic, large or complex programmes.

Level 7

Level 7 - Set strategy, inspire, mobilise: Essence of the level: Operates at the highest organisational level, determines overall organisational vision and strategy, and assumes accountability for overall success.

New level