SFIA View: User centred design
User centred design
(new)
User research URCH
(unchanged)
Identifying users' behaviours, needs and motivations using observational research methods.
Customer experience CEXP
(new)
Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.
Accessibility and inclusion ACIN
(new)
Driving accessibility and inclusion in services and products.
User experience analysis UNAN
(unchanged)
Understanding the context of use for systems, products and services and specifying user experience requirements and design goals.
User experience design HCEV
(modified)
Producing design concepts and prototypes for user interactions and experiences of a product, system or service.
User experience evaluation USEV
(unchanged)
Validating systems, products or services against user experience goals, metrics and targets.
Graphic design GRDN
(new)
Creating and applying visual concepts to communicate ideas, enhance aesthetics and improve user experience across digital and print media.