Information content publishing ICPM

Contributes, under instruction, to publication support activities and supports the collation of data. Takes source material in various proprietary formats and uses the publishing process to create content according to appropriate guidelines.

Performs publications support activities such as drafting, illustrating, printing, etc. Understands technical publication concepts, tools and methods and the way in which these are implemented. Uses agreed procedures to upload content. Understands principles of search engine optimisation and applies them to assigned work. Obtains and analyses usage data and presents it effectively.

Specifies and creates content management processes to meet the needs of users. Selects appropriate platforms for publishing, applying the concept of customer journey. Uses content publishing systems and publishing content across different channels, including mobile and social media. Takes account of the implications of copyright, data protection and other legal issues associated with publishing. Contributes to achievement of search engine optimisation.

Defines and manages content management processes to meet the needs of users. Select appropriate channels through which content should be published. Uses appropriate tools and techniques to provide moderately complex interfaces to new or existing platforms and applications. Applies propriety guidelines.

Identifies the implications of copyright, data protection and other legal issues associated with publishing. Applies search engine optimisation techniques, and facilitates ease of use in delivered digital services.

Develops standards and procedures to support web/digital content publishing, and manages any associated copyright or other legal issues. Takes responsibility for publishing assignments, including, for example, design of the overall structure and graphical style for substantial, complex or high-profile web sites. Understands the range of publishing options available and advises on specification and procurement, taking account of the key costs and benefits of different channels and applying objective measures of effectiveness. Selects tools, templates and standards appropriate to customer expectations (differentiating, for example, between needs such as optimisation and ease of modification). Sets design and coding standards, taking into account bandwidth and compatibility.

Develops strategies for the delivery of information and knowledge, including preferred media, and rules for formatting content. Ensures that adequate procedures, standards, tools and resources are in place to ensure the appropriate quality of material developed by information publishers within the organisation. Takes responsibility for publishing strategy, including, for example, frameworks for the overall information structure and graphical style for substantial, complex or high-profile web sites. Directs the selection of appropriate tools, templates and standards for publication in various forms, appropriate to customer expectations.