The global skills and competency framework for the digital world

User experience design HCEV

The iterative development of user tasks, interaction and interfaces to meet user requirements, considering the whole user experience. Refinement of design solutions in response to user-centred evaluation and feedback and communication of the design to those responsible for implementation.


Defined at these levels: 2 3 4 5 6

User experience design: Level 1

This skill is not typically observed when working at this level of responsibility.

User experience design: Level 2

Based on understanding of how web page look and feel is controlled through CSS and page templates, uses agreed procedures for uploading and use of images, icons and video. Applies the principles of page layout and use of headlines and sub-heads to meet audience needs.

User experience design: Level 3

Develops visual user experiences across digital assets (web and other digital channels). Works as part of a team to translate digital concepts into consistent graphical representations under creative direction. Supports the capture of business requirements from clients and users, and translates requirements into design briefs. Produces accessible user experiences, prototypes and final assets. Defines cost effective and efficient digital solutions, proactively resolves technical problems and ensures that technical solutions continue to meet business requirements.

User experience design: Level 4

Collaborates with colleagues from other disciplines to define technology objectives, assess solution options and devise architectural solutions that both achieve strategic business goals and meet operational requirements. Creates design briefs for new web and digital projects or refreshes of existing projects. Develops visual user experiences across digital assets, working with project teams to present propositions and strategies. Rapidly translates digital concepts into hi-fidelity visual outputs and interactive prototypes. Captures multi-disciplinary requirements, and translates those requirements into user experiences, prototypes and final assets. Plans and costs UX activities, building in time for iteration, user feedback and design changes, and articulating the costs and benefits of different design approaches.

User experience design: Level 5

Develops visual user experiences across digital assets by guiding project teams to evolve key elements of a digital proposition. Combines understanding of customers and market conditions, with knowledge of digital trends, to create concepts that are both user-centred and competitively differentiating. Facilitates the generation of new concepts and ideas and illustrates concepts with impact. Manages client expectations, explaining the costs and benefits of user experience activities, and advising on risks resulting from poor user experience.

User experience design: Level 6

Controls user experience design practice within an enterprise or industry architecture. Specifies, and ensures adherence to, relevant technical strategies, policies, standards and practices (including security) to meet organisation’s digital user experience design objectives. Provides leadership in defining and shaping successful digital transformation projects, by specifying a manageable scope of work, developing a credible delivery roadmap, and establishing a sustainable delivery model.

User experience design: Level 7

This skill is not typically observed when working at this level of responsibility.