The global skills and competency framework for the digital world

Skills

These are all the skills.

Marketing management

Developing, implementing and managing marketing strategies and plans to achieve organisational objectives and drive business growth.

Market research

Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.

Brand management

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

Digital marketing

Planning and executing activities to promote products, services and brands through digital channels and technologies.