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Executing, monitoring and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.

Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.

Interpreting information and assigning classifications or labels based on domain-specific knowledge, standards and guidelines to enable data analysis and use.

Implementing and promoting compliance with information and data management legislation.

Creating and applying visual concepts to communicate ideas, enhance aesthetics and improve user experience across digital and print media.

Plans, executes and manages offensive cybersecurity operations, including target selection, electronic target folders and post-operation analysis.