SFIA View: Marketing
Skills at a glance
Skills by category
| Skill | Levels | ||||||
|---|---|---|---|---|---|---|---|
| Marketing management MKTG | 4 | 5 | 6 | 7 | |||
| Market research MRCH | 3 | 4 | 5 | 6 | |||
| Brand management BRMG | 4 | 5 | 6 | ||||
| Customer engagement and loyalty CELO | 3 | 4 | 5 | 6 | |||
| Marketing campaign management MKCM | 3 | 4 | 5 | ||||
| Digital marketing DIGM | 2 | 3 | 4 | 5 | |||