#1564 Expand the acronym ROI for clarity and consistency change request accepted
Minor change to Marketing management: Level 4 - expand acronym ROI
Applies recognised good practices to analyse marketing effectiveness and ROI.
to
Applies recognised good practices to analyse marketing effectiveness and return on investment (ROI),
Proposed change applies to Marketing management
Current status of this request: accepted
What we decided
The skill level description could be read in isolation of the guidance notes - so we should use the term return on investment not the abbreviation ROI.
What we changed
Level 4 updated