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Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

Transitioning software from development to live usage, managing risks and ensuring it works as intended.

Interpreting information and assigning classifications or labels based on domain-specific knowledge, standards and guidelines to enable data analysis and use.

Ensuring successful delivery of new or updated products and services through effective leadership and collaboration within defined delivery cycles.

Implementing and promoting ethical practices in the design, development, deployment and use of AI and data technologies.

Driving accessibility and inclusion in services and products.

Enabling data-driven decision making by extracting, analysing and communicating insights from structured and unstructured data.

Assessing systems and services to evaluate performance, security, scalability and other non-functional qualities against requirements or expected standards.