Marketing

Extensions of marketing-related skills and application of other SFIA skills to marketing

Extension to marketing-related skills coverage in SFIA

SFIA has been used for defining professional skills and competencies across various industries for over two decades.

Application of generic skills to marketing context

This illustrates how some of the more generic SFIA skills can be applied specifically within the marketing context. By illustrating the relevance of these skills, we aim to demonstrate their value and applicability to marketing roles and responsibilities.