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Assessing systems and services to evaluate performance, security, scalability and other non-functional qualities against requirements or expected standards.

Gathering, analysing and interpreting data about markets, customers and competitors to inform business decisions and strategies.

Executing, monitoring and optimising marketing campaigns across various channels to engage target audiences and achieve desired outcomes.

Managing brand strategy to establish and enhance brand identity and value aligned with organisational goals.

Ensuring the delivery of high-quality interactions and experiences that meet customer expectations across all touchpoints and channels.

Developing and executing strategies to attract, engage and retain customers through targeted communications and loyalty initiatives.

Interpreting information and assigning classifications or labels based on domain-specific knowledge, standards and guidelines to enable data analysis and use.